Mitsubishi Electric Ireland began trading in Dublin, operating as a branch of the UK office. The branch achieved a turnover of £IR1m in first year of trading.

In our second year of operations in Ireland, turnover grew to £IR4.5m, indicative of the Irish consumers need for high quality electronic products.

Our consumer products, TVs and Videos, achieved market leadership in Ireland. In that same year we invested in and established an OEM unit to meet the intense demand in the rapidly growing computer industry for monitors, disk drives and other equipment.

We added an Industrial Division to our already prospering Irish branch. This division aimed to meet the needs of our industrial customers by providing energy saving components such as inverters and programmable logic controllers.

Our heritage of innovation and evolution, in tune with emerging technologies, was consolidated when we launched Mitsubishi Electric Cellular Mobile Phones into the Irish market.

Another dominant facet of Mitsubishi Electric Ireland achieved market leadership. This time it was our Air Conditioning and Ventilation units, which led the Irish market.

We relocated to a new, purpose-built, state-of-the-art headquarters building at Westgate Business Park in Ballymount, Dublin 24.

Mitsubishi Electric gained official recognition for quality of service and quality of products by achieving the ISO 9002 accreditation. This is the model for Quality Assurance in Production, Installation and Servicing and it applies to all areas of our Irish operation.

Our drive and expansion continued when we launched into the PC and Peripheral market in Ireland.

Introduced video-tapes, manufactured in Ireland, into the Irish market. Within a single year of trading Mitsubishi Video tapes became the number one brand of tapes in Ireland.

Mitsubishi Electric Europe was established, allowing each business unit to report to a European business head. Mitsubishi Electric Ireland was chosen, as part of a pilot project, to implement a System Application Products (SAP) system, in advance of installing the system in all other branches.

Fergus Madigan, President of Mitsubishi Electric Ireland, was appointed to the European Board of Directors at Mitsubishi Electric.

A major initiative saw the launch of the Mitsubishi Black Diamond range in Ireland.

Black Diamond becomes a huge success story with both Black Diamond CTV and VCR achieving market leadership.

Digital security and photographic printers were launched onto the Irish market further enhancing Mitsubishi Electric Ireland already impressive portfolio of products.

Mitsubishi Electric Ireland’s annual trade show saw the launch of the Black Diamond LCD TV range further improving an already superior range of products. In the digital photographic industry Mitsubishi Electric launched the cutting edge Photo Kiosk range. Again this demonstrated the commitment of Mitsubishi Electric to introducing new and innovative products into the Irish market.